LEE MINHO

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  • [PRESS] 한류 배우 이민호, 세종학당 홍보대사로 위촉
  • Date 2019. 07. 02
  • Hit 440

 

배우 이민호가 해외 한국어, 한국문화 확산 대표기관인 ‘세종학당’ 알리기에 나선다.  

 

문화체육관광부(장관 박양우, 이하 문체부)는 세종학당재단(이사장 강현화, 이하 재단)과 함께 해외 한국어 교육자 전문성 강화와 협력망 구축을 위한 ‘2019 세계한국어교육자대회’ 개회식을

7월 9일(화),서울 중구 더 플라자 호텔에서 개최한다. 이와 함께 세종학당을 국내외에 더욱 널리 알리기 위해 배우 이민호를 세종학당 홍보대사로 위촉한다.

배우 이민호는 앞으로 재단의 한국어‧한국문화 학습 콘텐츠 제작에 참여해 전 세계에 세종학당을 알리기 위한 활동을 펼칠 예정이다.  

 

올해 데뷔 13주년을 맞이한 배우 이민호는 ‘꽃보다 남자’, ‘상속자’, ‘푸른 바다의 전설’ 등 총 18여 편의 작품에 출연했다. 얼마 전에는 김은숙 작가의 ‘더 킹: 영원의 군주’를 복귀 작품으로 선택해 화제를 모았다. 매 작품에서 완성도 높은 연기력을 선보인 이민호는, 국내는 물론 해외에서도 두터운 팬층을 확보하고 있다. 그뿐만 아니라 2014년부터 기부플랫폼 ‘프로미즈’를 통해 환경, 아동, 동물 등, 기부 주제별

나눔 활동도 이어왔다. 

 

문체부는 전 세계에 한국어와 한국문화를 알리기 위해 2007년부터 해외 곳곳에 세종학당을 지정·운영하고 있다. 2007년 3개국 13개소로 시작된 세종학당은 2019년 6월 기준,

60개국 180개소로 확대되었으며, 연 6만여 명의 외국인들이 세종학당에서 한국어와 한국문화를 접하고 있다. 

 

문체부 정책 담당자는 “갈수록 높아지고 있는 한류 열기에 발맞춰 국내외 인지도가 높은 이민호 씨를 홍보대사로 위촉했다.”라며

“배우 이민호를 통해 더 많은 사람들이 세종학당을 알게 되기를 기대한다.”라고 밝혔다. 

 

[마이데일리 = 여동은 기자] / deyuh@mydaily.co.kr

 

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Actor Lee Minho will be appointed as a brand ambassador for "King Sejong Institute Foundation" the flagship brand of Korean language, culture and education abroad, for full-fledged official activities.

 

The Ministry of Culture, Sports and Tourism (Minister of Culture, Sports and Tourism Park Yang-woo, and the King Sejong Institute Foundation (President Kang Hyun-hwa, KSIF below) appointed actor Lee Minho as a brand ambassador for KSIF in an effort to raise awareness at home and abroad. 

 

The Ministry of Culture, Sports and Tourism said it will hold a ceremony on July 9 to appoint a brand ambassador for KSIF to award a letter of appointment to actor Lee Minho. Actor Lee Minho will appear in KSIF’s Korean language, culture and promotion content to promote Korea and the King Sejong Institute around the world. 

 

Celebrating the 13th anniversary of his debut this year, actor Lee Minho has appeared in a total of 18 works, including "Boys Over Flowers," "The Heirs" and "The Legend of the Blue Sea." Recently Kim Eun-sook's "The King: The King of Eternal Life" was selected to Lee Minho’s next drama, making the talk of the town. Lee Minho, who showed high performance in every film, has a strong fan base not only in Korea but also abroad. In addition, the donation platform "PROMIZ" has continued sharing activities by donation subjects of environment, children and animals, since 2014. In 2018, he also sponsored Lee Minho photo books for Korean learners at King Sejong Institutes around the world. The Ministry of Culture, Sports and Tourism believes that Lee Minho, an actor who has devoted himself to social contribution for such a long time, is qualified as a brand ambassador for KSIF, which promotes Korean language and culture. 

 

The Ministry of Culture, Sports and Tourism has designated King Sejong Institutes overseas since 2007 to promote Korean language and culture around the world. As the demand for hallyu has expanded significantly, the government has established KSIF, a public organization under the Ministry of Culture, Sports and Tourism, in 2012 to oversee the operation of the King Sejong Institute. As a result, the King Sejong Institutes expanded from 13 in the three countries in 2007 to 180 in 60 countries as of June 2019. Currently, about 60,000 foreigners encounter Korean language and culture at King Sejong Institutes every year. Along with KSIF, The Ministry of Culture, Sports and Tourism plans to raise the brand awareness of King Sejong Institutes and provide quality education services to actively respond to overseas demand for Korean and Korean culture.

 

"We appointed Lee Minho, who is well-known at home and abroad, as brand ambassador in line with the growing popularity of the Korean Wave," a ministry official said. "We hope that more people will get to know King Sejong Institute through actor Lee Minho."

 

"The reason Lee Minho has selected the first showing as with the Foundation after his military discharge, is because of his special affection for his contribution to society," said an official at MYM Entertainment, the agency of actor Lee Minho.